Our life revolves around colours. The colour you are wearing can be used to depict your mood. Thus it is very important to mix the right kind of colours. Many big brands are easily recognised by their colours. It is very essential that you select the right colour contrast for your brand presence. This also means that the digital flipbook of the brands should adhere to the colour code. Flipbooks are the backbone for brand promotion, marketing and advertising. Thus colour theme that is being selected for the flipbook is required to be such that it catches the eye of the customer. Promotional material published created using the digital flipbook publishing software has some in-built colour themes or you can also create a customised colour contrast. The digital flipbook colour contrast has to blend well to make the right impact on the customers. Consumers are colour conscious and do get affected by them. Like if it’s a girls brand then people generally choose pink colours and a boys brand generally have blue colours. Flipbooks are considered to be more interesting and amusing, so they should have a fanciful and imaginative appearance. In creating a flipbook the most difficult and ambitious task is to make a selection of colours. A simple and monotonous pdf content can be made into an ambitious marketing flipbook.
Let’s learn more about the color schemes:
- Pink and Light Purple is best suited to advertise anything that relates to the feminine gender
- Dark purple goes best to flaunt richness or luxury
- The green colour is for youth and freshness
- Orange is used to describe a feeling of optimism
- Red is a bold colour that depicts love and passion
- Yellow is used more with intellectual and brainy descriptions
- Blue depicts dependability and trust
- Gold refers to victory and success
- White is used for purity
- Black is the colour for secrecy and ruggedness
The color selection of a flipbook greatly depends on the target audience, cultural ethics, psychology, gender, etc. Many company’s color schemes can be selected from their logo shades. Flipbooks should have a color scheme that spellbound the audience and helps to promote the product.
What marketing strategy should be followed to create a spectacular digital flipbook?
A simple colored promotional content can be converted into a pleasing and aesthetic flipbook. Steps required to convert a flipbook into a well-contrasted coloured flipbook are:
- Select the best available digital flipbook publishing software and create an account.
- Shortlist the colour scheme from the pre-defined colour schemes or create a customized one. Upload the PDF file and get it converted into fantabulous marketing material.
- Add videos, audio clips, links, presentation content, etc. to the digital flipbook and share it over the web or through mobile devices.
To make the promotional and marketing flipbook updated and new you are required to regularly change the content and feel of it. The content should be SEO optimized, making it accessible by many. Colour schemes of the catalogs or campaign digital flipbooks have a great impact on the audiences.
Let’s check out color schemes selected by some of the companies to design their flipbooks. These companies have selected the right color scheme to fit their product aesthetics–
IPhone 6 & Apple Watch Flipbook
A digital flipbook publishing software Flipbuilder has created this simple and straightforward flipbook for iPhone 6 & Apple Watch Flipbook. It makes use of a simple shade of green color of an apple and a white contrast. The catalog is simple yet trendy.
The flip builder creates this amazingly rugged and classy brochure for Lexus auto’s in a color contrast that is bold and passionate. The use of colors like Black, red and dark grey creates a totally enchanting and appealing digital flipbook.
Christmas Holidays Digital Campaign
This digital campaign promoting the Christmas holidays showcases a complete festive look with colors like red, white, silver, and gold. The target audience gets a feel of the fun and festivities that attach to this campaign.
Oliver & Jumpy Digital Story Book
The flip builder has this vibrant and charming digital flipbook that is so very colourful to enthral its little audience. The bright and colourful page and the contrasting white coloured page makes the storybook interesting and fun.
Thailand Travel Tourism Catalogue
Colour plays a great part in making a flipbook a success or not. Brand and the color contrast should blend in well to create a premium feel for the flipbook.
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