Our life revolves around colours. The colour you are wearing can be used to depict your mood. Thus it is very important to mix the right kind of colours. Many big brands are easily recognised by their colours. It is very essential that you select the right colour contrast for your brand presence. This also means that the digital magazine of the brands should adhere to the colour code.
Flipbooks are the backbone for brand promotion, marketing and advertising. Thus colour theme that is being selected for the flip book is required to be such that it catches the eye of the customer. Promotional material published created using the digital magazine publishing software has some in-built colour themes or you can also create a customised colour contrast. The digital magazine colour contrast has to blend well to make the right impact on the customers.
Consumers are colour conscious and do get effected with them. Like if its a girls brand then people generally choose pink colours and a boys brand generally have blue colours. Flip books are considered to be more interesting and amusing, so they should have fanciful and imaginative appearance.
In creating a flip book the most difficult and ambitious task is to make a selection of colour. A simple and monotonous pdf content can be made into an ambitious marketing magazines.
Lets learn more about the colour schemes:
- Pink and Light Purple is best suited to advertise anything that relates to feminine gender
- Dark purple goes best to flaunt richness or luxury
- Green colour is for youth and freshness
- Orange is used to describe a feeling of optimism
- Red if a bold colour that depicts love and passion
- Yellow is used more with intellectual and brainy descriptions
- Blue depicts dependability and trust
- Gold refers to victory and success
- White is used for purity
- Black is the colour for secrecy and ruggedness
Color selection of a flip book greatly depends on the target audience, cultural ethics, psychology, gender, etc. Many companies colour schemes can be selected from their logo shades. Flip books should have a colour scheme that spellbound the audience and helps to promote the product.
What marketing strategy should be followed to create a spectacular flipbook?
A simple coloured promotional content can be converted into a pleasing and aesthetic flipbook. Steps required to convert a flip book into a well contrasted coloured flip book are:
- Select the best available digital magazine publishing software and create a login Id.
- Shortlist the colour scheme from the pre-defined colour schemes or create a customised one. Upload the PDF file and get it converted into a fantabulous marketing material.
- Add videos, audio clips, links, presentation content, etc. to the digital magazine and share it over the web or through mobile devices.
To make the promotional and marketing flip book updated and new you are required to regularly change the content and feel of it. The content should be SEO optimised, making it accessible by many. Colour schemes of the catalogues or campaign digital magazines have a great impact on the audiences.
Let’s check out colour schemes selected by some of the companies to design their flipbooks. These companies have selected the right colour scheme to fit their product aesthetics–
A digital magazine publishing software Flipbuilder has created this simple and straight forward flipbook for IPhone 6 & Apple Watch Flipbook. It makes use of simple shade of green colour of an apple and a white contrast. The catalogue is simple yet trendy.
Flip builder creates this amazingly rugged and classy brochure for Lexus auto’s in a colour contrast that is bold and passionate. Use of colours like Black, red and dark grey create a totally enchanting and appealing digital flipbook.
This digital campaign promoting Christmas holidays showcase a complete festive look with its colours like red, white, silver and gold. The target audience get a fell of the fun and festivities that attach with this campaign.
Flip builder has this vibrant and charming digital flip book that is so very colourful to enthral its little audience. The bright and colourful page and the contrasting white coloured page makes the story book interesting and fun.
Flipbooks are used to promote tourism. Rich culture and scenic aspects of the country are clearly depicted in this flip book. The digital book has images showing the various cultural aspects of the country.
Colour plays a great part in making a flip book a success or not. Brand and the colour contrast should blend in well to create a premium feel for the flipbook.